Human anatomy and Physiology Essay

1. Ketones are formed by the breakdown of which substances? Fats for energy a process called ketosis 2. Hyperglycemia stimulates the secretion of which substance from the pancreas? Insulin 3. Hypoglycemia stimulates the secretion of which substance from the pancreas? Glucagon 4. What type of assay was used to measure plasma glucose and ketone levels? glucose, oxidase, peroxide, dianisidine 5. 5. What type of assay was used to measure plasma insulin and glucagon levels? glucose, oxidase, peroxide, dianisidine 6. When was the blood glucose concentration the highest?  Immediately after the meal 7. Why was blood glucose concentration the highest at this time? Food and beverage intake 8. When was insulin concentration at its highest? 1-3 hour after meal 9. What effect will the high concentration of insulin have on the blood glucose levels? Insulin will lower the blood glucose level to normal. 1 0. When was the glucagon concentration at its highest? Before the meal(Fasting) 11. How does glucagon affect blood glucose levels? Glucagon causes the liver to convert stored glycogen into glucose, which is released into the bloodstream. High blood glucose levels stimulate the release of insulin. 12. Sucrase splits sucrose into _________ and __________.†¨ glucose and fructose 13. Sucrase is found in which part of the GI tract?  stomach 14. Regarding the effect of temperature on enzyme activity, what was the independent variable? Temperature 15. State the optimum pH for sucrase activity. PH of 6 16. What happens to the activity of sucrase as the pH becomes more alkaline? Temperature increases 17. Compare optimal temperature for sucrase activity to body temperature. Sucrase temperature is more active when it close to body temperature. 18. How would a slight fever affect sucrase activity? Increase the sucrose activity. 19. Referring to the table above, specifically state where in the intestine sucrase is likely most active. duodenum 20. Salivary amylase, an enzyme in saliva that breaks down starch, has an optimal pH of 6.7- 7.0. Explain why salivary amylase is active in the mouth, but becomes inactive in the stomach. Salivary amylase is an enyme that’s active in the mouth in order to break down starch into glucose it carries it function out in the environment where the PH is 6.7- 7.0 however activity decreases are the PH changes which is the stomach where the environment is more acidic.

Of mice and men-Discuss the importance of the American dream Essay

Dictionary: the American dream An American ideal of a happy and successful life to which all may aspire: â€Å"In the deepening gloom of the Depression, the American Dream represented a reaffirmation of traditional American hopes†Ã¢â‚¬Ëœ Dictionary: dream a cherished desire The American Dream is a dream of success, fame and wealth achieved in the United States of America. It’s thought to be achievable by â€Å"hard work, courage, and determination†, or by â€Å"getting rich quick†. The concept often involves moving upward in the social classes, and may involve icons such as car, house, partner and pet. This definition of the American dream is universal, but it can have a different meaning for different classes of people. People have dreams The novel of mice and men, written by John Steinbeck, is set in 1930’s California during the Great Depression. The two main characters called George and Lennie are migrant workers travelling from ranch to ranch just to get by and make a little money so that one day they can live their own American dream. Throughout the book, Lennie always asks George to tell him and re-tell him their dream of someday owning their own land. ‘Someday we’re gonna get our jack together and we’re gonna have a little house and a couple of acres an’ a cow and some pigs.’ The use of the word someday shows a sense of longing and uncertainty; he doesn’t know if it will happen soon or even at all. Because of the time the book is set or George and Lennie’s lifestyle, their dream is not the exact definition of the ‘American dream’. It is more to do with freedom and the amount of land owned which equals a higher status in society the more land you owned. George and Lennie’s dream is motivated by the fact that they have no stability in where they live or work. Being migrant workers, they have a very unsettled lifestyle because they don’t know how long they will be needed to work there. After they aren’t needed or if they get fired, it could take a long time to find another job. Their dream of owning a rural house on their own in the Salinas valley is a comforting thought of stability and not having to worry about nowhere to live. The Salinas valley is not a typical rural setting of America, but as George and Lennie have not traveled far, it is their idea of perfect. There are no comfortable houses, but vast orchards, vineyards, and ranched thoroughly tended. In the book, the Californian countryside is described in vast detail at the beginning and end of every chapter. Steinbeck uses description of the surroundings as he, like Lennie developed a close bond with nature. In my opinion, this is Steinnbeck’s dream Other characters living on the ranch also have similar dreams. The migrant worker candy for example is afraid of being alone and dreams of living out the rest of his life with company. When he hears about George and Lennie’s dream asks them if he can join them so he wont be lonely. ‘S’pose I went in with you guys. How’d that be? When they can me I wont have no place else to go an’ I can’t get no more jobs.’ He is desperate so he pleads with them even though he hasn’t known them very long. Another person on the ranch with a dream is Curley’s wife. Her dream is of fame and fortune †Nother time I met a guy-he was in the pitchers. He said he’d put me in the movies. Said I was a natural. Soon’s he got back to Hollywood he was gonna write to me about it. I never got that letter. I always thought my ol’ lady stole it.’ She has this dream as an escape from her husband who is very sexist and discriminatory against women. At the time the book is set, women were treated poorly and only thought of as housewives for bringing up children and were used commonly for sex purposes. Curley treats ‘Curley’s wife’ poorly so she dreams about being rich and famous being a movie star. Ironically, this is the dream of many American people nowadays; to be rich and famous as they aspire to be the everyday celebrities we see today. Another dream of hers is also not to be lonely. She explains to Lennie ‘ I never get to talk to nobody. I get awful lonely.’ This shows that she is lonely because she confides in him about her problem and she doesn’t know him at all. Crooks is the Negro stable buck. He has a separate room away from the white people living and working on the ranch. This also shows the amount of racism at the time the story is set. It seems his dream is to not be treated differently because of his skin colour. He says ‘ I ain’t wanted ’cause I’m black. They play cards in there, but I can’t play because I’m black. They say I stink.’ It is obvious that he doesn’t agree with these comments by the way he speaks. He ‘speaks sharply’ showing he is angry about these comments. He talks about everyone else except for him playing cards implying that he would like to play cards too, along with everyone else. In conclusion, I think that the American dream is important to different characters in different ways and different interpretations.

Globalisation Process Essay

The business world is becoming increasingly global. As a result of this, many companies, such as Costa Coffee and Dyson, have changed their strategies in relation to the markets they target or where they produce. Does the increasingly global nature of business mean that all organisations need to change their strategies significantly to achieve higher profits? Justify your answer with reference to Costa Coffee, Dyson and/or other organisations that you know. Globalisation is the process by which the world is becoming progressively interconnected as a result of significantly increased trade and cultural exchange. It has also increased the production of goods and services. The biggest companies (such as McDonald’s, Starbuck’s, Costa Coffee, Tesco, Dyson) are no longer national firms, but multinational corporations with subsidiaries in many other countries. The aim of this essay is to justify whether organisations need to change their strategies significantly to achieve higher profits as a result of the increasingly global nature of business. As a result of globalisation, the world has become a smaller place; however this is a potential benefit for companies that are looking to expand because communication, trade and travel are becoming increasingly easy. Many countries, especially the ‘BRICS’ economies are undergoing industrialisation, giving Western companies the cheaper infrastructure they need to expand. If the business does the market auditing efficiently and they target the right market, with the cheap infrastructure and more potential customers, there are minimal reasons why the business would not achieve higher profits. So having said that, businesses like McDonald’s are a perfect example that higher profits are a result of changing their strategy to relate more to the market they target. Originating from America, McDonald’s are currently market leaders in 96% of the markets they do business in; they operate in 119 countries on 6 continents, with over 33,000 restaurants worldwide, employ ing over 1.7 million people. (http://www.mcdonalds.ca/ca/en/contact_us/faq.html) They first expanded internationally when they opened in Canada in 1967. The international section of McDonald’s has become increasingly more important to the company’s overall success. As of this past year, non-US based restaurants account for over half of the company’s $40 billion in revenues. Foreign restaurants now account for about 60% of McDonald’s total profits. Since coffee has become a necessity in a person’s every day routine rather than a luxury, McDonald’s has recognised this is an opportunity to increase their product portfolio. With the majority of McDonald’s customers being business men and women, coffee is an increased purchase amongst their sales, therefore they have recently announced they will be opening up a â€Å"McCafe† in the UK, having already been opened in Australia since 1993, they’ll be selling a variety of coffee’s other than your standard black, white, latte and cappuccino. As a consequ ence, for companies like Costa Coffee and Starbuck’s, this means that McDonald’s will continue to add to the markets they are in and become increasingly intense competitors. So the increase use of necessities globally definitely has an impact on a businesses strategies. McDonald’s have had to identify a person’s every day need, and cleverly made it as sort of a luxury item because it’s ‘new’ it will be new to McDonald’s. As a result of their new investment, the McCafe generates 15% more revenue than an ordinary McDonald’s. On the other hand, Globalisation is proven to have had a negative effect for some other businesses such as Tesco. This is a business that has strived to expand internationally, and as a result, they struggled/failed as they couldn’t easily adapt to the market change. Tesco has expanded into many other countries over the years, but as the â€Å"BRICS† economies are becoming increasingly attractive, an opportunity to venture into these economies seemed to be a ‘rising star’ for Tesco. Tesco’s ‘eye on the prize’ meant that they took their eyes off what made them successful in the first place- their UK stores. Ultimately, expansion into China, India and Thailand has left what was their ‘cash cow’ UK stores to currently become their ‘problem child’. Losing focus on their original investments meant that they â€Å"slipped behind in terms of stores, service and innovation.† http://www.bbc.co.uk/news/magazine-177 67565 In addition to their struggles to maintain the success of their UK stores, focus on China, Thailand and India had a massive impact on their competitors such as Asda, Sainsbury’s, Lidl and Aldi. During the time that Tesco focused on the new move, it was an opportunity for its competitors to steal Tesco’s 30% market share – Sainsbury’s brought in â€Å"By Sainsbury’s† and Asda brought in â€Å"Chosen By You†. When Tesco realised their mistake and focused their attention on their UK stores, they invested in the â€Å"Big Price Drop Flop† but the  £500m campaign only damaged their branding image, as customers thought the quality of their products had dropped. It was a clear step by step process for Tesco losing its place in the market. All of this is a result of changing their strategy by expanding overseas into a better economy, and that is a result of Globalisation. Overall, Globalisation has so far cost Tesco to invest in a new economy, invest in strategies to save their place in the market, and has now cost them a  £1bn investment making their UK stores a â€Å"warmer look and feel†. It’s safe to say that Gl obalisation has definitely not achieved higher profits for Tesco, only slandered them. Overall, Globalisation has effect on all businesses whether positive or negative, but it does not necessarily make them achieve higher profits due to a changed strategy. In my opinion, it’s not Globalisation itself that makes a business achieve higher profits, it’s how the business takes advantage of the situation, and there are other internal factors involved that make a business achieve increased profits. Tesco could have easily become more successful if they balanced out their investments, keeping the UK stores as a ‘cash cow’ while they invested in their ‘rising star’ in China, and also kept their attention on their main rivals: Asda and Sainsbury’s. Sometimes a business does not need to change its strategy, an investment into the ‘BRICS’ economies could potentially mean more money is required. Having said that, some businesses already have the infrastructure they need to maintain their businesses over in the UK and it would seem moronic to expand overseas, especially if the business is maintaining profits. Although McDonalds has taken advantage of Globalisation, and used their strategy efficiently to become successful and to be as big as they are now – they are one company in a million. They are not proof that just because they managed to successfully adapt to the market, expansion into other countries is not guaranteed success, as proven by Tesco. So no, not all businesses need to change their strategy significantly due to Globalisation, in fact, some businesses don’t need to change their strategy at all.

Describe, giving reasons, how a judge in the High Court might approach Essay

Describe, giving reasons, how a judge in the High Court might approach claims for nervous shock (psychiatric injury) from the de - Essay Example The twins’ father who was at the stadium during the disaster also experienced psychiatric injury but was still able to help the injured others. Issue: Whether or not the psychiatric injury claim of the deceased boy’s grandmother, mother and father would prosper. Cause of Action Cause of action in the instant scenario shall be analyzed in reference to the case of Dulieu v White (1901), a landmark precedent. In that case, the High Court granted the plaintiff’s claim for nervous shock. The defendant’s negligent act actually frightened a pregnant woman which eventually caused her to miscarry. Judge Kennedy J set forth the following requisites for filing a psychiatric injury claim: (1) the fright or shock whether mere or substantial is followed by a physical damage (2) the fright or shock is a natural result of the defendant’s negligence (3) the physical damage done is not too remote to support the claim. Phillimor J added one more requirement, that is, there should be a legal obligation on the defendant’s part not to frighten or shock the plaintiff by his or her negligent act. All of the mentioned requisites should be present in order for cause of action to exist. The respective situations of the deceased twins’ grandmother, mother and father shall be subjected to analysis. As to the twins’ grandmother and mother, it is contended that they have no cause of action. First, no consequent physical damage has transpired after they were frightened. Notably, the two were merely watching the whole event on television. Stated otherwise, they were not located in the place of incidence. Although their fright can be regarded as a normal result of the defendant’s (the stadium owner) negligence, still the third and fourth requisites are not complied with. The remoteness of the physical damage done shall not be dealt with since there was no physical damage to speak of in the first place. As the game was aired on telev ision, the stadium owner had a duty to prevent any circumstance that would frighten the audience. In the given scenario, the horrific event was unluckily televised which shocked the boys’ grandmother and mother. In that respect, the stadium owner is negligent. James and Christopher’s father has also no cause of action. Despite the fact that their father was at the place of incidence, it is to be presumed that he did not suffer any physical damage. It was just stated that he too experienced nervous shock and administered first aid to the injured others. Needless to say, the first requisite is absent. His fright however is a normal effect of the defendant’s negligence. The third requisite is not an issue in this instance. Based on the stated findings, a High Court judge will declare that the twins’ grandmother, mother and father have no cause of action to file a case for psychiatric injury. Each of them may have complied with the second and fourth requisite s but they failed to pass the first and third conditions. This is in pursuance to its simple approach based on the exclusive elements of psychiatric injury. Legal Standing In the present scenario, legal standing (locus standi) shall be discussed in light of the principles enunciated in Alcock v Chief Constable of South Yorkshire Police (1992). Alcock was one of the injured victims in a crowd crush. In this case, the court did not uphold the plaintiff’s claim for nervous shock. The House of Lords promulgated two requisites for one to have a legal standing in

Multiculturalism and diversity management Essay

Multiculturalism and diversity management - Essay Example This also touches on the issues concerning the company’s expansion in Japan and Germany including economic and political concerns and the methods that can be utilized for the success of the expansion. Multiculturalism and Diversity In this era of globalization, diversity has been a hot topic to everyone, especially to industries that participate in the global market. As we all know, almost everything today is made in the world’s largest workforce – China. This reality has been an effect of globalization, making the globe as a giant melting pot. (Gamble, 2002, p 19) Corporations that venture into global expansion face cultural issues with the hosting countries. Since cultural difference is a major issue on this endeavour, managing multiculturalism and diversity plays an important part on global expansion. This enables the expanding corporations to understand the cultural difference of the hosting country from their own culture which allows them to view the strengt hs and the downsides of the endeavour that prepares them to manage the possible issues successfully. (Gamble, 2007, p 43) Importance of Multiculturalism and Diversity Management on Global Expansion Multiculturalism and diversity management is an integral part of global expansion. Multiculturalism and Diversity Management 3 This gives the managers and staff of a company to be able to interact to their hosting countries accordingly, without taking the hosting countries’ culture for granted. This provides a more fertile ground for growth of new ideas instead of a culture that is comfortable only with ‘likeness’. As globalization becomes a hot topic in the business world, companies realize that knowing the cultures of countries that host their offshore sites is and essential part of global expansion to avoid embarrassment, legal offenses that can lead to loss of business and some other important factors to become successful in their endeavour. As a company, the trans fer of their technology, practices and beliefs to their hosting country is not enough in order to succeed in the global expansion. Cultural differences surely come into play that could create friction in the workplace. Economic Concerns Technology is one of the so many economic concerns multinational companies face during global expansion. Some businesses choose to expand internationally to take advantage of the lower cost of labour in developing countries; they need to plan for intermediate and appropriate technology. They should match a country’s resources or may choose to invest in a country that is at par with the current technology being used. (Gamble, 2007, p 76) Financial management is another economic concern MNC has during global expansion. This concern is a little challenging as countries change in value due to currency exchange rates. Managers of MNC should have a deep understanding in currency values, financial tools like derivatives, hedges, payment timing, price adjustments and balance sheet neutralizing. (Gamble, 2007, p 78) Multiculturalism and Diversity Management 4 Political Concerns Total quality respect is an integral part of a company expanding globally. Since culture varies from one country to another, respect to one’s beliefs is an essential aspect in order to manage an MNC. Political concerns like religious beliefs and humanity are two of the most common concerns MNC overlook in their international expansion. Managers of MNC should be open to different ideas and beliefs to avoid political

Genetic Predisposition to Alcoholism Assignment Example | Topics and Well Written Essays - 250 words

Genetic Predisposition to Alcoholism - Assignment Example It is a mysterious fact that some people begin to drink alcohol and become dependent to an extent that they cannot perform tasks or feel comfort without taking alcohol, while others begin to drink but remain independent. According to Hart and Ksir (2011), most individuals who begin to take alcohol and develop serious dependence do so because of some genetic connotations that depend on alcohol for proper coordination. However, there are also individuals who become dependent on alcohol even when their genetic programming is negative towards drug dependence. Since there is no clear relationship between alcohol dependence and genetic programming of individual drinkers, many scientists conclude that predisposition to alcohol largely depends on the surrounding environment. This means that one can have genetic predisposition to develop dependence, but may not do so if the surrounding environment does encourage easy access to alcohol. The finding that certain individuals develop dependence even without a genetic predisposition to alcoholism also disqualifies the power of genes in inclining an individual towards dependence on alcohol. From the above discussion, it is conclusive that environment rather than genes determine predisposition of an individual to alcohol dependence. With this understanding, the best treatment choice for a person who depends on alcohol is counseling and guidance by a psychiatrist. In fact, there is no viable and provable way that health professionals can treat the problem of genetic predisposition to alcoholism. This is because effective treatment would require manipulation or erase of particular genetic coding, which is impossible and impractical. This understanding leaves counseling and guidance as for the only viable way that can also regulate, influence and various environmental factors to achieve recovery of an individual addict.     

Personal cultures Essay Example | Topics and Well Written Essays - 1500 words

Personal cultures - Essay Example In this regard, I utilize the utilitarianism concept. The framework states that I should take the interest of the patients first. In addition, the most framework asserts that the most ethical decisions are the ones that have maximum benefit to the patients. Thus, where professional ethics is a hindrance to effective care, personal ethics should be used. I was raised in a compassionate community where the life and wellbeing of everybody matters. As a result, I have respect for human health and life. I believe that humans should not suffer when I can give a hand. The culture is deeply embedded in me, and I use it to assist patients to the best of my ability in the nursing field. In addition, personal issues have influenced my ethical behavior. I have witnessed the suffering of friends and relatives as a result of neglect or medical errors. As such I endeavor to consider every aspect of treatment. I am a spiritual person and have been brought up as a Christian. Christianity advocates for compassion to all people. In my position, I am privileged with the power to influence the health outcomes of patients. The religion constantly reminds me that the lives of patients are bestowed upon me, and thus I should play and active role in protecting them. The religious views play an important role when I am faced with ethical dilemmas. The teachings of compassion indicate that human life is precious and should not be influenced by humans. The religion has shaped my ethics in other aspects such as futile treatment and euthanasia. I am bound by spiritual reasoning to ensure that the patients receive due care in both primary and secondary care. As such, it is unethical to take away a life deliberately no matter the circumstance. The belief advises me to stay away from decisions to terminate the life of an individual voluntarily. In this regard, my ethics dictates that I should ensure that patients receive the required care until recovery or

Language Investigation Coursework Example | Topics and Well Written Essays - 2000 words

Language Investigation - Coursework Example Consideration of the written print in the newspapers about the language used by men and women is substantially credible to be accredited with the status of being spoken aloud. It is spoken aloud because it appeals to as many people that access it as possible. Repetto (2014) noted that it is a psychological issue determined at birth and that would explain the differences in communication styles between boys and girls. This language analysis will therefore focus on analyzing a collection of data between communication in males and female youth. Given that the males and females tend to behave differently, there is need to focus on the cause of the differences that are established. Communication is quite diverse. People communicate for various reasons and the same communication is expressed differently depending on the situations as stated in the introduction2. This research is therefore based on the hypothesis â€Å"the language used to advertise male and female products in magazines is different†. The main aim is to investigate the use of nouns as well as adjectives in advertisements expressed in English. This will be geared towards finding the gender differences in communication in these advertisement media. The main focus is to establish whether the gender differences likely to occur are in conformation with the expectations in behaviour in males and females. The materials for the methodology in this topic consist of magazines for males and others for females. In total, there are twelve adverts that are taken from the male and female magazines. For the magazines meant for the males, there is a collection of six adverts, two from cars and aeroplanes, two from international football and two from music electronics. The female magazines had six magazines too. Two were from ‘Lasting Romance’, two from ‘Breath That Love’ and the last two from ‘Te Amo’ Australian edition. All these are world-wide magazines. The

Increase Safety in Retail Parking Lots Essay Example | Topics and Well Written Essays - 1000 words

Increase Safety in Retail Parking Lots - Essay Example Retail parking lots are a common place to be attacked by criminal because most customers are holding a lot of cash for shopping. The muggers see these shoppers as easy targets (Sennewald & Christman 2008). As a matter of fact, statistics show that police have reported to a high number of theft incidences from large retail companies. The company is obligated to return the favor of ensuring safety. Moreover, securing the parking lots next to our retail businesses would also increase our customer base since people love to shop in a place where they feel that they are secure and do not run the risk of being mugged. The main aim that the store is concerned about the customer being save in the [parking lot is to have a clear conscience. This is because if anything happens to the customers when they are within out parking lots, they we are guilty if we failed to do something that could have kept them save. Moreover, since we also work at the store, we also run the risk of being mugged or kidnapped. In order to have a clear conscience and also feel comfortable working at the store, it is our job to put all measures in place to ensure that our parking lot is safe (Vellani 2007). Although it is not possible for the company to prevent any misfortunes from befalling its customers, it is possible to take the necessary precautions for minimizing the chances of this happening by making sure that they are safe inside and outside the store. Keeping the client safe within and outside the stores is the right thing that any company can do. Most of our stores are found in unsecure neighborhood. This does not h owever mean that the customers need to feel insecure. Parking lots are the most areas prone to being attacked by mugger because they are usually deserted and the presence of many cars provides a perfect hide out for criminals. This implies that if the security within the retail stores were beefed up, then the insecurity in the

Managing Organizational Deviance Assignment Example | Topics and Well Written Essays - 1750 words

Managing Organizational Deviance - Assignment Example Ethics in an enterprise include salespeople being honest, just and fair to all. Some individuals may perceive sales ethics as being an oxymoron or rather a contradiction depending on a number of factors including the culture of the people, the product itself, way the product or service is produced and delivered to customers as well as the behavior of the salespersons. The factors listed above are varied across cultures, nations and every action have both benefits and costs, which may render sales ethics an oxymoron. However, sales ethics is not an oxymoron. In most cases, it is the behavior of a salesperson, who connects the company and the customer (consumer) that largely contributes to the debate whether sales ethics is an oxymoron. If a salesperson creates and sustains a relationship that is based on honesty, commitment and trust, then the customer will be a lifelong and sales become ethical. The reason why sales ethics is oxymoron First, nothing is perfect. At times, matters beyo nd the control of the sales persons hamper him or her from delivering their value proposition. For example, if a salesperson promises a customer that the product will be delivered in an hour’s time and it delays, the salesperson will appear a cheat. But the delay may be occasion by traffic jam or breakdown among other genuine reasons. Secondly, the goals of the salesperson may make sales ethics a contradiction. This is true when a salesperson is driven by temptation and greed in the sense that he or she wants to make more commissions at the expense of the value delivered to the customer. For example, if a salesperson is fast-talking and extremely convincing, he or she often sells products to customers that have no value. According to Blocher (2008, 34), most adverts and salespersons do not reveal the complete story of products or services, which the buyer may not like. As a result, the customer purchases products or services that they do not need in the first place and they w ill feel cheated. Thirdly, salespersons may report inaccurate sales. In an enterprise, there are various forms of rewards systems which include salary, promotions, and bonuses. Among the salespeople, these systems are put in place based on their performance. However, it can result in employees being involved in unethical behavior. In order to attain sales targets employees may opt to use unethical practices such as using pressure and recording false sales. Lack of transparency may be costly to a company in the long run. It may spoil the sales, personal credibility and interfere with sales (Thorne 2008, 224). Such unethical behaviors may become persistent leading to other unethical acts, which may drive the company’s sales down significantly (Kidwell and Martin 2005, 44). Fourth, competition drives companies and their salespersons to act against good morals. Duska (2007, 90) attest that the perception that every business is in a competition, and focuses mainly on how to improv e profits may conflict with the existing ethics.  

The Brand Effect Assignment Example | Topics and Well Written Essays - 750 words

The Brand Effect - Assignment Example All these factors must have congruence or compatibility in order for them to work towards the success of the business. There are five dimensions to a framework of a particular brand. These are sincerity, excitement, competence, sophistication and ruggedness (Achouri, Bouslama 2010). The consumer is then able to feel confident about a particular product that meets these qualities. This is because he or she can connect emotionally with the product as well. They will therefore, have to rely on brand equity in order to establish the consumer personality of the product produced by a given company (Punyatoya 2011). According to (Fetscherin, Heinrich 2014), there are four quadrants that determine the attachment of a consumer to a product. In the first, the product is highly functional but a small emotional connection to the consumer. In such a case, the customer invests in the brand functionally. It is not price sensitive. The second quadrant has consumers who have both a high functional and emotional connection to the product. The third quadrant has consumers who both low functional and emotional connections to a product. This means that they are not necessarily loyal to a particular brand. In the fourth quadrant, there are consumers who have a low functional but high connection to the product emotionally. This means that the brand does not possess all the qualities consumer is searching for, but they just use it as it emotionally compensates for missing factors. These factors are studied for a business-marketing manager to come up with the appropriate marketing skills. (Punyatoya 2011) Illustrates that a little investment product will require a strong endorser to attract the attention of customers and convince them more effectively to accept the brand. On the other hand, a high involvement product simply requires a strong argument in order to get a hold of the

HIV (Human Immunodeficiency Virus) Essay Example for Free

HIV (Human Immunodeficiency Virus) Essay HIV (Human Immunodeficiency Virus) causes AIDS (Acquired Immune Deficiency Syndrome) that disables the immune system.  It was discovered in 1983 .HIV enters the body through the bloodstream and duplicates itself rapidly.  The victim is susceptible to infectious diseases that eventually are fatal (1). Statistically, HIV/AIDS is the number one killer of African-American women ages 25 to 34, according to the Centers for Disease Control and Prevention.  Between 2000 and 2003, they were nineteen times more likely than White females and five times more likely than Hispanic females to contract the disease.   African-American men were seven times more likely than White men and three times the rate of Hispanic men to contract HIV/AIDS (2). In 2008, there is still not a cure for AIDS.  Instead, scientists have discovered drugs that can slow down the progression of the disease. Protease inhibitors (PIs) are antiviral drugs that slow down the spread of HIV (1). The virus produces a protein called protease so that it can replicate itself.  Ã¢â‚¬Å"Protease cuts long chains of proteins and enzymes into shorter chains, the first step in the process by which HIV infects a cell† (1).  If this doesn’t happen, replication does not continue. In 1987, AZT was the first anti-HIV medication that was created.   It showed hope and kept people healthier longer.   However, the side effects were very high for men.   Since that time, more HIV medications have evolved.   Antiretroviral therapy usually consists of combinations of nucleoside/nucleotide reverse transcriptase inhibitors, non-nucleoside reverse transcriptase inhibitors, protease inhibitors, or fusion inhibitors, which are prescribed in the later stages of HIV (19). Dual protease inhibitor therapy is also being used clinically (3).  They are also associated with improving morbidity and mortality of HIV-positive persons (5).  Although these drugs are expensive, they have proven to be the most successful therapy in managing HIV.   However, some patients don’t comply 100% with their treatments.   This is largely due to the side effects. Sometimes they make a patient feel worse than the actual disease. The most commonly reported ones are abdominal pain, abnormal bowel movements, diarrhea, fatigue, headache, and nausea.   Children usually develop a skin rash. The more serious side effects are liver problems and pancreatitis.   Some patients have also seen large increase in triglyceride ad cholesterol levels.   Diabetics saw an increase in their blood sugar levels.   Other patients developed diabetes while taking protease inhibitors (16). Presently, nine PIs have been approved for use in the United States and Europe:   amprenavir, atazanavir, fosamprenavir, lopinavir, indinavir, ritonavir, saquinavir, tipranavir, and nelfinavir. Three non-nucleoside reverse transcriptase inhibitors (NNRTIs) are used for treatment of HIV:  nevirapine, delavirdine, and efavirenz (7). Drug treatment selection depends on factors such as drug resistance, tolerability, drug interactions, and effectiveness. Therapeutic drug monitoring (TDM) â€Å"has been proposed so that practitioners may better maintain appropriate plasma concentrations of drugs in their patients by identifying interactions with other medications and assessing medication adherence   (7). Figure 1 shows the structures of these compounds. Fig. 1. Chemical structures of protease inhibitors and non-nucleoside reverse transcriptase inhibitors. About 50% of â€Å"treatment-naà ¯ve patients† don’t have continued antiviral response after one year of therapy (18). In some cases, there is a development of drug resistance and metabolic complications.   Also, â€Å"there is increasing evidence that virological treatment failure is correlated with variations in the pharmacokinetic parameters of drugs (20).   This can be due to drug interactions, low bioavailability, and variations in metabolic enzyme activity.   Atazanavir (ATV) has good oral bioavailability and a favorable pharmacokinetics profile (18).   With this in mind, patients can mostly take a once-daily dose. A separate analytical method has been recently published for quantifying ATV in human plasma using solid phase extraction and HPLC with PDA (photodiode array) detection at 201 nm (18).   This method provides excellent separation of ATV from its internal standard, clozapine (CLZ) and the other PIs, thus, obtaining an accurate measurement of the drug (see figure 2). CLZ elutes at 8.9 minutes, and ATV elutes a 24.4 minutes. A 40-ml injection resulted in a recovery yield of 100%. Fig. 2.   Chromatogram of ATV with PIs/NNRTIs (8000 ng/ml) spiked with CLZ Nelfinavir mesylate has been shown in phase III controlled clinical trials to significantly reduce viral load and increase CD4+ cell counts when used with reverse transcriptase inhibitors. It’s prescribed as part of triple drug combination therapy (9). CD4+ are helper T cells.   They are important for immune reconstitution in patients that are receiving antiretroviral therapy (10).   After a large number of these cells are destroyed, AIDS develops (7). Six clinical trials was conducted in the past ten years using 2, 148 HIV-infected children enrolled in the Pediatric AIDS Clinical Trials Group treatment trials (10).   Patient ages varied from 2 to 7 years of age.   The focus was to observe short-term variability of CD4 percentages.   The study found that 49% of patients had CD4 percentages above 25%.   32% of patients had CD4 counts between 15% and 24%; 19% were less than 15%.   Finally, 5.4% had a CD4% of less than 5% (10). In June 2006, Darunavir (DRV) was licensed in the United States.   It is a promising PI that is active against HIV strains that are resistant to the other PIs that currently on the market (17).   It is prescribed in 600-mg doses that are taken twice daily with 100 mg of ritonavir that acts as a booster. Protease inhibitors are associated with unfavorable pharmacokinetics and many side effects such as gastrointestinal disturbances and lipid abnormalities (5).  Four of the most common PIs used are indinavir, ritonavir, saquinavir, and nelfinavir (3).  Ã¢â‚¬Å"Monitoring blood concentration of PIs, which can indicate both therapeutic and toxic levels of the drugs as well as patient noncompliance with the medication, may improve the care of both HIV-infected adults and children† (3). When ritonavir was first introduced, it was given in doses of 600 mg every 12 hours. â€Å"However, patient intolerance of full doses led to its primary use as a pharmacologic enhancer to increase the concentrations in plasma of a second protease inhibitor to improve the convenience of antiretroviral regimens by extending the dosing interval, reducing pill burden, and /or eliminating food-induced reductions in pharmacokinetic exposure† (8).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Researchers used High Performance Liquid Chromatography (HPLC) to determine concentrations of PIs in blood.  Various methods have been used to study the pharmacokinetics and drug interactions. Interpreting plasma levels can be used to â€Å"individualize drug dosage of antiretrovirals (4). Quality control (QC) procedures must be done to ensure that these methods are accurate and precise.  Ã¢â‚¬Å"Such procedures usually include intralaboratory (internal) method validation, intralaboratory QC procedures, and participation in an interlaboratory QC program for antiretroviral drugs† (4). Since the latter hadn’t been done before, it was established so that laboratories can obtain better measurement results of antiretroviral drugs. Nine laboratories participated in the first part of the program.  The first part of the experiment involved the measurement of the protease inhibitors:  indinavir, nelfinavir, ritonavir, and saquinavir.  All had a specified purity of 99% or higher.  QC samples were prepared by spiking blank plasma from HIV-negative volunteers with PI standard. The low concentrated standards ranged from 0.087 to 0.15 mg/L while the intermediate concentrated standards contained ranged from 2 to 3 mg/L of all four PIs.  Finally, the high-concentrated standards contained approximately 5 to 11 mg/L of drug.  All drugs were dissolved in methanol following accurate weighings and diluted with blank plasma (4). High Performance Liquid Chromatography (HPLC) was used to analyze twelve samples.  All laboratories measuring more than one protease inhibitor used as assay for â€Å"simultaneous determination† (4).  Six laboratories used HPLC/UV and three labs used HPLC-MS/MS. Mass spectrometry detection is often recommended for measurement of low concentration levels.  Also, this type of analysis is usually faster and â€Å"does not require complete resolution of drugs for detection and quantification† (5).  Only five laboratories were able to measure all four PIs.  Three laboratories were not able to determine nelfinavir.  One laboratory only measured indinavir (4). Acceptable accuracy results are between 80% and 120%.  Only indinavir resulted in an acceptable accuracy of 80%.  The remaining PIs had between 36% and 74% accuracy.  These results should encourage laboratories to improve their analytical methods and QC procedures.  Other PIs, such as amprenavir and lopinavir, can be analyzed as well (4). HIV-positive plasma samples are heat inactivated before analysis, approximately 58 °C for 40 minutes, to decrease the risk of infection to the operator.  They may also go through a freeze/thaw cycle. As with the QC study, blank plasma was spiked with seven PIs (indinavir, amprenavir, atazanavir, ritonavir, saquinavir, lopinavir, and nelfnavir) at low, intermediate, and high concentrations measured in ng/ml.  Certain assays only require 100  µl of plasma for analysis.  Ã¢â‚¬Å"This is advantageous when measuring PI concentrations as part of clinical studies as they often necessitate hourly sampling to generate complete PK profiles; therefore less blood can be drawn from the patient† (5).  In addition, seven PIs can be quantified in one assay, but impossible to assay all seven in a single preparation. â€Å"The use of liquid chromatography coupled to tandem mass spectrometry (LC-MS-MS) has emerged as the developmental method of choice supporting clinical and pre-clinical pharmacokinetic studies† (13). Recovery for the HPLC-MS/MS methods was above 87% for all seven drugs at all three concentration levels (5).  It was successful in quantifying seven PI concentrations in plasma of HIV positive persons that participated in a run time of nine minutes.  Therefore, the assay may be used for determining PI concentrations in semen, lymphocytes, and cerebrospinal fluid (5). A fast and highly-sensitive LC-MS-MS method was developed that could analyze five protease inhibitors (amprenavir, indinavir, nelfinavir, ritonavir, and saquinavir) in one run using an internal standard.   Sample sizes were small (ng/ml) and run times were approximately 5 minutes.   Recoveries for all five PIs were between 87% and 92%(11). Tipranavir is part of a class of non-peptidic PIs that works against both â€Å"wild-type virus and variants resistant to current PIs†(6).  It also has a high genetic barrier.  Tipranavir is prescribed in a 500-mg dose taken in combination with 200 mg of ritonavir twice daily as part of antiretroviral therapy for patients with HIV-1 strains that are resistant to multiple PIs (6). Fig. 3. Tipranavir chemical structure   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  An HPLC-UV method has been validated and is currently applied when monitoring tipranavir (TPV) plasma levels in HIV patients.  Samples were prepared for solid phase extraction (SPE) by conditioning the cartridges with 0.1% phosphoric acid, pH 7.  TPV stock solutions with a concentration of 5 mg/ml were diluted from with 50% methanol. Samples were spiked with TPV at 1.875, 7.5, 18.75, 37.5, 60, and 75  µg/ml in triplicate. QC samples were diluted with blank plasma and phosphate buffer to 5.625, 22.5, and 67.5  µg/ml.  Clozapine was used as the internal standard (6).  5-ml aliquots of blood samples were obtained from HIV infected patients.  The plasma obtained from centrifugation was heated at 60 ° C for one hour in a water bath. TPV in plasma was measured at a UV absorbance of 201 nm with a retention time of 32.2 minutes. Its internal standard, clozapine (CLZ) has a retention time of 8.3 minutes (6). Figure 4 below shows the chromatogram of TPV, its internal standard, and all other PIs and NNRTIs  present.   Figure 5 shows TPV and its internal standard CLZ only. Fig. 4. Chromatogram of plasma control sample of TVP (22.5 mg/ml) spiked with internal standard and all PIs and NNRTIs. Fig. 5. Chromatogram of calibration sample of TVP (37.5 mg/ml) spiked with internal standard CLZ. Isocratic HPLC methods combined with the use of UV and fluorescence detection produces more sensitivity. Amprenavir is a fluorescent compound.   Its internal standard PR25 can also be seen under fluorescence (see figure 6). Fig. 6.   Blank plasma with 100 ng/ml amprenavir and 1000 ng/ml of PR25 seen under fluorescence. In conclusion, much progress has been made in the development of protease inhibitors and other antiretroviral therapy. HPLC with UV detection has been the most commonly used method of analysis.   It is rapid, simple, and highly sensitive.   LC-MS-MS has been noted at the developmental method of choice for clinical and pre-clinical pharmacokinetic studies (13).   More compounds can be analyzed in less time.   Also, they can be used for methods using other human biological matrices. For the majority of protease inhibitors, all side effects are not known. In 2007, darunavir was the new HIV protease inhibitor with eleven other antiretroviral agents on the market.   They can affect patients that have diabetes, liver problems, and hemophilia; their conditions can worsen as a result of taking PIs. Only a patient’s health care provider can determine the best treatment option REFERENCES Nagel, Rob. 2007. Protease Inhibitors. UXL Encyclopedia of Science; [cited 2008 May 8], Available from http://galenet.galegroup.com/servlet/SciRC?ste=1docnum=cv2644301082. Health Hotline:   HIV and Genital Herpes [cited 2008 May8]; Available from http://www.ebony.com. â€Å"HPLC Assay for Common Protease Inhibitors Developed.†Antiviral Weekly; [cited 2008 May 07; Available from http://galenet.galegroup.com/servlet/SciRC?ste=1docNum=A60069570. Aarnoutse, Rob E., Verweij-van Wissen, Corrien P.W.G.M., van Ewijk-Beneken Kolmer, Eleonora, W.J., Wuis, Eveline, W., Koopmans, Peter P., Hekster, Yechiel A., and Burger, David, M. 2001. International Interlaboratory Quality Control Program for Measurement of Antiretroviral Drugs in Plasma; Antimicrobial Agents and Chemo 46(3): 884-886. Dickinson, Laura, Robinson, Lesley, Tjia, John, Khoo, and Saye, Back, David. 2005. Simultaneous determination of HIV protease inhibitors amprenavir, atazanavir, indinavir, lopinavir, nelfinavir, ritonavir and saquinavir in human plasma by high-performance liquid chromatography-tandem mass spectrometry; J of Chrom. B 829:82-90. Colombo, S., Beguin, A., Marzolini, C., Telenti, A., Biollaz, J., and Decosterd, L.A. 2006.   Determination of the novel non-peptidic HIV-protease inhibitor tipranavir by HPLC-UV after solid-phase extraction; J of Chrom. B 832:138-143. Rezk, Naser L., Tidwell, Richard R., and Kashuba, Angela D.M. 2004.   High-performance liquid chromatography assay for the quantification of HIV protease inhibitors and non-nucleoside reverse transcriptase inhibitors in human plasma; J of Chrom. B 805:241-247. Shelton, Mark J.,Hewitt, Ross G., Adams, John, Dela-Coletta, Andrew, Cox, Steven, and Morse, Gene D. 2003. Pharmacokinetics of Ritonavir and Delavirdine in Human Immunodeficiency Virus-Infected Patients; Antimicrobial Agents and Chemo 47(5): 1694-1699. Zhang, Kanyin E., Wu, Ellen, Patick, Amy K., Kerr, Bradley, Zorbas, Mark, Lankford, Angela, Kobayashi, Takuo, Maeda, Yuki, Shetty, Bhasker, and Webber, Stephanie. 2001.Circulating Metabolites of the Human Immunodeficiency Virus protease Inhibitor Nelfinavir in Humans:   Structural Identification, Levels in Plasma, and Antiviral Activities; Antimicrobial Agents and Chemo 45(4): 1086-1093. Carey, Vincent J., Pahwa, Savita, and Weinberg, Adriana. 2005.   Reliability of CD4 Quantitation in Human Immunodeficiency Virus-Positive Children:   Implications for Definition of Immunologic Response to Highly Active Antiretroviral Therapy; Clinical and Diagnostic Lab Immunology 12(5): 640-643. Chi, Jingduan, Jayewardene, Anura L., Stone, Judith A., Motoya, Toshiro, and Aweeka, Francesca. 2002.   Simultaneous determination of five HIV protease inhibitors nelfinavir, indinavir, ritonavir, saquinavir and amprenavir in human plasma by LC/MS/MS; J of Pharm and Biomedical Analysis 30:675-684. Verbesselt, R., Van Wijngaerden, E., and de Hoon, J. 2007. Simultaneous determination of 8 HIV protease inhibitors in human plasma by isocratic high-performance liquid chromatography with combined use of UV and fluorescence detection: Amprenavir, indinavir, atazanavir, ritonavir, lopinavir, saquinavir, nelfinavir and M8-nelfinavir metabolite; J of Chrom. B 845:51-60. Frerichs, Valerie A., DiFrancesco, Robin, and Morse, Gene D. 2003. Determination of protease inhibitors using liquid chromatography-tandem mass spectrometry; J of Chrom, B 787:393-403. Gangl, Eric, Utkin, Ilya, Gerber, Nicholas, and Vouros, Paul. 2002. Structural elucidation of metabolites of ritonavir and indinavir by liquid chromatography-mass spectrometry; J. of Chrom. A 974:91-101. Turner, Michele L., Reed-Walker, Kedria, King, Jennifer R., and Acosta, Edward P. 2003. Simultaneous determination of nine antiretroviral compounds in human plasma using liquid chromatography; J. of Chrom. B 784:331-341. 2008. Kaletra. [Cited 2008 May 16], Available from http://www.heartandsoul.com. D’Avolio, Antonio, Siccardi, Marco, Sciandra, Mauro, Lorena, Baietto, Bonora, Stefano, Trentini, Laura, and Di Perri, Giovanni.2007. HPLC-MS method for the simultaneous quantification of the new HIV protease inhibitor darunavir, and 11 other antiretroviral agents in plasma of HIV-infected patients; J. of Chrom. B 859:234-240. Colombo, S., Guignard, N., Marzolini, C., Telenti, A., Biollaz, J., and Decosterd, L.A. 2004. Determination of the new HIV-protease inhibitor atazanavir by liquid chromatography after solid-phase extraction; J. of Chrom. B 810:25-34. Weller, Dennis R., Brundage, Richard C., Balfour, Jr., Henry H., and Vezina, Heather E. An isocratic liquid chromatography method for determining HIV non-nucleoside reverse transcriptase inhibitor and protease inhibitor concentrations in human plasma; J. of Chrom. B 848:369-373. Sarasa-Nacenta, Maria, Lopez-Pua, Yolanda, Mallolas, Josep, Blanco, Jose’ Luis, Gatell, Jose’ M., and Carne’, Xavier. Simultaneous determination of the HIV-protease inhibitors indinavir, amprenavir, ritonavir, saquinavir and nelfinavir in human plasma by reversed-phase high- performance liquid chromatography; J, of Chrom. B 757:325-332.

History Of Fidel Castros Leadership Styles

History Of Fidel Castros Leadership Styles This paper will discuss a brief history of Fidel Castro, his leadership styles, characteristics, and the determinants that occurred during his rise to prominence. It provides his sources of power, and further examines his effectiveness or non effectiveness as a leader. Research on Fidel Castro and his leadership was conducted through online sources which include three academic. Importance: What relationship could be found between the Fidel Castro, the followers, and the situation? What were his perceived positive and negative qualities? What outstanding traits could be detected within Fidel Castro? About Fidel Castro Fidel Alejandro (Ruz) Castro was born in Biran Cuba on August 13th 1926 to Angel Castro and Lina Ruz in the Eastern Province of Cuba. Fidel was the third child of his siblings by father, Angel Castro. Although he was born out of wedlock, he was privileged to upper-middle class living environments. He was educated in a private boarding school, attended college and later went on to Harvard Law School. At Harvard, he became engrossed in the political climate in Cuba especially as it relates to the nationalism, anti-imperialism and socialism. (Castros Biography, 2010) Castro was married to Mirta Diaz Balart. They had one son whose name was Fidelito which meant little Fidel. Her family was wealthy and Fidel Castro capitalized on this opportunity and as a result was exposed to a much wealthier lifestyle and at the same time, was able to network with key political associations. The marriage ended after six years because of a lack of financial support for his family. Mirta was his second wife. (Castros Biography, 2010) Castros enthusiasm for reform and social justice led him to the Dominican Republic in an attempt to help overthrow Mr. Rafael Trujillo. Although this attempt was not successful, this did not deter him from the fight for social justice. He was part of an anti communist party that was formed with the aim of exposing government corruption, developing strategies to gain economic independence and implement social reform in Cuba. Although his attempts to overthrow the leader at the time, General Fulgencio Bartista failed, he never gave up. He was sentenced to jail for those attempted coups but continued the fight to become Cubas leader, in an effort to make the changes he was hoping to fulfill. This long struggle was finally realized on January 1st, 1959 when he assumed the leadership of the government. He appointed his brother, Raul Castro the duties of commander of the armed forces on February 15th 1959. Leader type and history Charismatic leaders are exceptionally self-confident, are strongly motivated to attain and assert influence, and have strong conviction in the moral correctness of their beliefs (House Aditya, p. 416). Fidel Castro is a charismatic and transformational leader. Nahavandi states that transformational leadership includes three factors, of the three we identified these to define Castro; charisma and intellectually simulated that in itself helped Castro achieve the drastic change he sort for Cuba. That is the social and political reform he aimed to achieve as a leader. Were there any cultural characteristics that helped him in leadership? Would he be an effective leader elsewhere? The countrys culture played an important role in the behavior of Fidel Castro. His personality and character evolved as he joined groups and eventually they developed their own culture. Cultural characteristics affect who we consider an effective leader. In Trompenaars study of cross cultural organizational culture, Castro fits in the family category which states that they are power oriented, caring leader; he cared deeply for the poor so much that he took forceful from the rich to give to the poor of his beloved Cuba. He also was focused on building relationships but these relationships should not be overweighed by the outside source. We saw he formed partnership with a number of counterparts such Che Guevara of Mexico, the Soviet Union, Grenada and Africa. (Castros Biography, 2010 and Navandi 2009) Does he reflect any of the concepts of early theories of leadership? Castro demonstrated leadership traits very early in his childhood. Trait theory indicates that leaders are born not made. His qualities as a leader further reiterated this point. Castro had a natural ability to influence his followers. He understood the people of Cuba especially the poor. This had a positive impact on the people of Cuba especially knowing that he was not born into a poor family and was therefore for the poor. As stated in the text Contingency Era theory leadership view is that personality style, behavior of effective leaders depends on the situation in which there are placed (Nahavandi 2009). This was evident when Castro took the opportunity to be a liberator to the people in the time when they were very dissatisfied with the leadership style of the Bartista government. He saw an opportunity to gain trust and followers, and as the person he was took full advantage of the situation. His approach was successful. hence the reason for the massive followers. (Castros Biography, 2010) Castro, because of his characteristics was deemed to become a leader, regardless of the context. Research shows that Castro demonstrated an A2 decision style in the normative decision making model. Nahavandi states that A2 leaders seek specific information however they make the decisions alone. What are the traits and characteristics that make him a leader? As with all leaders he had both positive and negative qualities. In researching, it was noted that the positive qualities at his early stage as Cuban leader outweighed the negatives. His motivation helped the lower class Cubans raise their level of self esteem. He was able to manage the country well, despite the restrictions placed from outside sources namely the United States. As a result, he remained true to his beliefs and values. Most of all he was a challenger; he inspired his followers, took on great responsibilities and showed courage in the face of danger. In an effort to accomplish his goals and objectives, he took the lead in all the coups that were attempted. He never left his followers to enter the battles of war alone. On the other hand, he was a stubborn leader who led with an iron fist. At times, he was believed to be over confident and it was mainly because of his educational background and experience. (Nahavandi 2009) He was an authoritarian leader and as such he was not willing to accept change. This was evident during the early part of his leadership. He was indeed coercive; he displayed this behavior when his subordinates were punished for not following his orders. In our research, we identified Castro as a type A leader and the Nahavandi states that the characteristics and behavior that accompany these types of leaders are their need to be in control. Throughout the entire research there were reports that stated Fidel Castros need to gain control of Cuba and to be its leader. His demonstration of poor delegation, like to work alone and hard working are all characteristics which he possess and are characteristics of Type A leaders. (Nahavandi 2009) Mr. Castro is relatively medium Machiavellian because of his effectiveness as a leader and has had a history of easily manipulating his followers in an effort to achieving his goals and objectives; that was to change Cubas political climate, taking care of the needs of the poor and win support through his message and passion for his people. Careful analysis shows that based on the Myer Briggs Type indicator where he was a little of all the categories. For example, as the sensation thinker he would establish rules and regulations, jump to action too quickly at times and push others to get to the point. The others are not suited to his character. As a sensational feeler, the most applicable is the reluctance to accept change. In the intuitive thinker and feeler categories, these are the two that would apply to Fidel Castro, architect of progress and ideas and good communicator. (Nahavandi 2009) Leadership Style of Fidel Castro Based on our research, Fidel Castro has displayed leadership styles of being both a charismatic and transformational leader. He was more a dictator-charismatic leader. He was able to gather his followers through his charisma as opposed to gathering them through his external power of authority. Fidel was always concerned about the well-being of his people, especially the less fortunate ones. Thus he took away wealth and property from the more fortunate Cubans and distributed to the less fortunate. He had a vision for the people of Cuba and thus was able to use his vision through the people to expand his power. One of his visions was to ensure that the less fortunate had their essential needs. In addition, he promised the people of Cuba free education in which he delivered. By doing this he believed that he was being very sensitive to the needs of his people. Although Fidel was a charismatic leader, he frequently displayed a dictatorship leadership style. The people of Cuba were not allowed freedom of speech. Under his ruling the people of Cuba were not allowed to leave Cuba for a vacation elsewhere. People who did not support his party were reprimanded and not given equal opportunities. Some people of Cuba were even afraid to utter the name, Fidel Castro. Instead they would make a beard pulling sign in order to make someone know they were referring to him. Cubans were also denied access to certain beaches and hotels. This had caused insults to the people of Cuba. (Halliday, 2008). Another element of leadership style displayed by Fidel Castro, was his ability to be a transformational leader in that he had the ability to influence his followers ethics, values and standards. He also showed deep emotions towards his followers. He would also articulate the problems within the system and would endeavor to solve those problems. He also empowered his followers by use of his own strengths and belief. (Marques, 2010) Leadership perspectives of non-profits Leaders of non-profit organizations are associated with having a social mission which include saving the environment, feeding the home and housing the homeless. These leaders also reflect and support ideological goals. Leaders of non-profit organizations also enjoy his/her work and hence they are motivated to perform in the best interest of the organization. Fidel Castro displayed leadership traits very early in his childhood days by showing his determination and self- confidence. This came about during his early childhood days when his friends belonging to the upper class in society did not include him in their many social activities. (Marques, 2010). His leadership reflected the viewpoint from non-profits. Cuba has been a communist country from since 1950, when Fidel Castro took over the government in a rebellion. The concept of communism deals with equality for all and the distribution of wealth. Fidel believed in the equality and he saw the need to meet the needs of those who were less fortunate and those who needed to have the basic needs for survival. Hence the reason why Fidel implemented free health care systems for all Cubans and foreigners. Today, Cuba is known for performing many major surgeries. Children are given free education in primary and secondary level. There is one teacher to every ten Cuban students. Free tertiary education is also given. In terms of infrastructure, the roads in Cuba are adequate, although there are inadequate public transport systems in place. (The First Post, 2010). Communism and Socialism go hand in hand. Cuba is also termed as a socialist country. Under the socialist movement, the Cuban government owns the state and all its industries. The socialist movement allows Cubans to have free access to goods and services. The special needs of the oppressed are addressed under this system. In 1959, Fidel saw the need to socialize the economy because of the economic and political stronghold the United States of America had on Cuba. Fidel believed that the Cuba needed to trade in order to live and under the socialist system this was possible. By doing so, the standard of living was raised by the people of Cuba. The sectors in pharmaceuticals, biotechnology, technically and highly educated workforce, had set apart Cuba from the rest of the third world countries. These positives all occurred under the leadership of Fidel Castro. (Durand, 2003). The absence of participative management style Fidel Castro was known for his authoritative leadership style and therefore did not allow for participative management styles. He was very authoritative and he dictated all the policies and procedures. He directed and controlled all activities without the inclusion of his members of the government or the people of Cuba on a whole. The people of Cuba were not free to leave the country as they pleased. For example, going on a vacation to another country was not allowed. Cubans can travel only if the government authorizes them to do so. He did not include his ministers in his decision making process. He would make the decisions and then advise them. They were not allowed to dispute his decisions. Fidel did not share information with his colleagues. Therefore it was difficult for his Ministers to exhibit their skills and talents. His ministers were not allowed to determine work schedules for the development of Cuba, neither were they given enough opportunities to make decisions regarding the budget for the country. Fidel and his brother Raul made many of those decisions. This resulted in his ministers and followers were not motivated and they felt that they were not given the opportunity to be part of many of the decisions he made. Because of his leadership style, creativity and innovation were two crucial elements his ministers were lacking. The only time Fidel delegated his powers, was when he got sick and was unable to rule Cuba any longer. He delegated his power to his younger brother, Raul Castro. Raul was given the leadership by Fidel Castro. The people of Cuba were not given the opportunity to vote for a leader. In this instance we can conclude that nepotism was a factor in his decision making. (The First post, 2010). Participative management is very important in organizations because leaders and managers should seek to make the most of its followers. Their followers should be given the opportunity be part of the decision making process. By doing so, new ideas can be developed and implemented for the betterment of the organization. (Author unknown, 2010). Leader of change? Fidel Castro could not be considered a leader of change because he believed that his way is the right way and he believed in the communism concept. He wanted power over the entire Cuban nation and did not want any intrusion from the outside forces, especially the United States of America. He believed in what he stood for and was very rigid in his decision making process. His autocratic and dictatorship styles were strong indicators that Fidel did not want change in his way of thinking and his decision making process. Yes he wanted change in terms on wealth and property being evenly distributed throughout the country. When Fidel came into power, rent was cut by fifty percent (50%) for people who received low wages. He nationalized the telephone companies and the rates were cut in order that civilians were able to pay their utility bill. Casinos and nightclubs were closed down by Fidel because he saw those two institutions as corruption for the country. A high percentage of the Cuban population was illiterate. Many persons in rural areas could not read or write. Since Fidel took office, free education was given to all the people of Cuba. In terms of the health systems, new training schools were built for doctors. Infant mortality rate fell when he came into power. However, he did not want change in terms of another political party ruling Cuba. Fidel was of the opinion that his leadership style was best suited for the people of Cuba. He wanted change in terms of corruption. (Simkin, 2010). Fidel was adamant about remaining in power without any interference from outside sources and he strongly believed that his country should be ruled the way in which he ruled. Because of his strong will and influence on many of his followers, he did not want to be removed from power, because he believed that he was the best ruler for Cuba. Therefore, he did not want any changes to come about regarding his ruling or leadership style. He refused to hold free elections for the people of Cuba because he did not want change. (Simkin, 2010) How did Fidel Castro develop Raul to be a leader Fidel Castro relinquished his power in February 2008, to his brother Raul Castro and as stated earlier in this paper, the people of Cuba were not given an opportunity to vote. His brother Raul was placed in his position. Many of the people of Cuba believe that Raul has many character traits as his brother Fidel, hence the reason why Fidel handed over power to him. It is believed that Fidel and Raul have a very close relationship and that Raul will follow in his footsteps. During Fidels rule, Raul was the other person he would consult with whenever he would need to make a decision. Raul, like his brother Fidel is concerned about the distribution of food to individuals who face constant problems with shortages. This was also one of the factors that Fidel fought for his people. Raul under Fidels leadership believed in the same. Raul believed in the same ideologies as his brother Fidel. He also believed that Cuba should remain a communist state, because communism would allow for the people of Cuba to have equal rights. While Raul may aim to make minor changes in Cuba, one of the factors that would remain is the animosity between Cuba and the Unites States of America. It can be concluded that Raul being trained as leader under Fidel, this issue may take a very long time to resolve, it if will be resolved at all. While Fidel was in power, his brother Raul was laying the ground work for the rebuilding of Cubas economy. Fidel was able to suggest ideas to his brother Raul to be successful in this venture. (Roig-Franzia, 2008). Conclusion Fidel Castro used his strategic insight to work his way into ruling Cuba, when people were dissatisfied with the ruling of Batista. Today Fidel is still not liked by many Cubans because the people do not live in a democratic society. They are not free to live the lives like many other civilians in other parts of the world. Because of his resilience he did not allow the viewpoints of others which is one of the main reasons many Cubans fled the country. His overconfidence revealed superiority in knowledge and his stubborn practices caused him to rule with an iron fist. The paper also outlined how effective he was as a leader in terms of getting his followers to comply with his decisions and the cultural characteristics were also looked at, and how it helped him in his leadership style. The concepts of early theories were also outlined and in addition the sources of power and how he used his power to influence his followers. Fidel showed the transformational leader he was in terms of influencing his followers and paying attention to their ethics, long term goals and standard. Despite his autocratic ruling, he was a hard worker and he demonstrated it. He also demonstrated courage in that he took risks and knowing that his way may fail. Whenever he failed, he got right back up and tried again. In terms of communication, Fidel did little communication with his subordinates. He made his decisions and executed them whether or not his followers were pleased with them. He was determined, and had the willpower to rule Cuba and thus he fought the outsiders who tried to take over from his ruling. He was never discouraged by setbacks. He saw setbacks as part of the learning process. Fidel had both positive and negative traits as a leader. This was exemplified by his way of ruling Cuba. He is a well known politician, and will be remembered by the people of Cuba and the world on a whole. He will be remembered for his autocratic and dictatorship leadership styles. He will also be remembered for helping the less fortunate people of Cuba. He was an active member of the guerilla movement. This was a stepping stone to becoming political leader of his party and ruler of Cuba. Today, many believe that his brother Raul will rule Cuba the same way his brother did. Since Raul took over in 2008, there have not been many changes in the leadership style. Raul has inherited his brothers leadership qualities. (Marques, 2010) .

Means To Strengthen National Schools Education Essay

Means To Strengthen National Schools Education Essay A national school is a government-sponsored school which the education is the responsibility of the federal government. The national school was to be provided to unite all races in our country. The education in Malaysia beginning with a national school system consists of Malay, Chinese, Tamil and English medium. Each medium used different instruction and syllabus. The syllabus which is being used originated from their country. They ran the school by their own and establish the school by using curricula and teachers from their country. In the 1950s, the Barnes Report suggested on the need to build national school that involved all races. This was the first time a report talked about nationality. But racial sprits were strong and totally rejected by Chinese community. By doing so, we can face many hurdles and obstacles if the vernacular schools still exist. The purpose of national school was set up is actually to promote unity, so that there would be peace and harmony in order that development can occur. Independent Malaysia must have a strong society to avoid racial conflicts or racial tension. For that to develop: There must be that self consciousness or sense of belongings or like-mindedness that must grow as people live together in a common territory, develop common interests, accumulate the same traditions, share the same ideas, ideals, modes of thinking and behavior. Education is the main based to create national unity because the step is necessary to encourage the producing of national school. By having the national school, several racial communities will be abolished. A view on the national school was that it should be bilingual which meant all students will be taught in English and Malay. English has been declared as a second language in Malaysia but Malay is the national language of Malaysia. So, all races will send their children in national school and they can introduce their society and culture without any barriers. There is no limitation when a race sits with another race to talk and to mingle each other because when they are in national school, spirit of unity will be planted in their selves. The communities still can keep on preserving their mother tongue by its own cultural educations. There are challenges and constraints facing the implementation of the national school. But it can be solved by improving the particular things that can raise the ability of national school such as relationship within the school, classroom approaches, parents and community and teacher education. Besides that, the school system is needed to change by doing reflective practice to improve national schools. Those things are essential to strengthen national schools. It is not easy to apply the ways but we can struggle on it to achieve the objective. All people should be involved to ensure the national school can run successfully. First of all, one of the opinions to toughen the national school is develop relationship within the school that is between teachers, between pupils and teachers, and between pupils themselves. When the kind of the environment is existed in the school, the communication between them will be guileless because pupils are tending to share their story with their teachers and their friends. Absolutely, everybody in the school needs each other to help them when they are in trouble. The teachers have to ask their pupils to learn together with them as teamwork. Clearly, the relationship is a further factor which determines the teachers to educate for a multicultural society. In addition, when pupils are given a task, the teachers should make explicit statement to not confuse them because they are needed to be guide. The teachers also can add some references and do a skeleton or draft for the task. Then explain to them and discuss together with them about the task. The teachers need to show to their students that they are listening and willing to help them if something they do not understand about their task or lesson. The teachers can ask their student to meet them inside or outside the school. Furthermore, another ways to strengthen the national school is classroom approach. The community in the school should give positive approach for everybody to practice their culture because national school is consisting on multiracial students. The aim is to allow the students to share their experiences about their society and culture. The teachers who are being a role model to their students have to start the variety of ways in emphasizing on learning about others culture. Pupil understands of cultural diversity within their own locale so it is a must for the teachers to expose the variety of culture to the students. By knowing others culture, it is important for national unity and there is a common value of tolerance and acceptability. The teachers can teach their students in the several of ethnic cultures in the country by referring on a curriculum that Malaysian needs as a society. For a best way of classroom approach, the teachers and the students should attempt to understand one another better, be sensitive towards the feelings of others, promote and preserve racial harmony and work together to achieve a strong unity. Moreover, parents and community are responsible in terms of national school development. They are responsible to encourage the value of unity to their children because they must worry about their children future and to unite, the students have to join with other races. Being teachers, it is compulsory for them to expose themselves to face-to-face interaction with parents to pertain the achievement of pupils. This is a good benefit for the national school to identify the problems of the students. Even though it is a risk for teachers but the profession has to take them so because they serve for the whole community. The involvement of teachers and parents can ensure that the environment of school always keep in safe and can comfort their students and children to learn in effective and convenient. It is essential for parents to check their childrens works and teachers need to respond wisely when parents ask for lend a hand to take care of their children. The teachers need to provide all the records of their students achievement to give to the parents. Honest information about the achievement can remain closed to parents and students as well as the teachers. The community has minor duty to make sure that the school working is concern by them for the implementations of national school such as if have any problems during outside school, the community can consult the parents or the teachers of the students. This is show how the parents and community are related each other in developing national schools. On the other hand, teacher education is one of the ways to strengthen the national school. Being under the national school system, the teachers are in higher education which needs to equip on multicultural education to improve the students unity. It is a difficult job but after chose the profession it is the responsibility of these people to educate the future generation with the right values and moral standards. Today as Ismail Mansur and Mohd. Azaham said in their book, The Malays, teaching is an occupation which is slowly regarded and poorly rewarded (2001:95). The lots of teachers must be improved. They have to think how to provide high quality teaching to teach in national school because in the school, there are many different familys backgrounds which they do not know either good or not. While teaching, teachers can adopt multicultural environment to heighten education between their students. The teachers, within their selves must have lots of information because students nowad ays are advance than previous students. Sometimes they know better than the teachers. So, in order to avoid this happen, the teachers need to add some general knowledge and in-depth knowledge about their specific subject. In teaching, the teachers must well qualify dedicated. They should know what need to be learnt and continue with effective and relevant lesson. In a national school, learning needs reflection. From an organizational perspective, reflective practice is considered a powerful norm in school in order to achieve high levels of student learning (Hawley Valli, 2000; Kruse, Louis, Bryk, 1995). Reflective practice is a feedback from one another to others as teachers and student to continuous learning and improvement. A commitment to reflective practice indicates a willingness to accept responsibility for ones professional practice (Ross, 1990). It is positive impact on student learning because it can produce a great achievement to the students by knowing their strength and weaknesses. After that, the teachers can play their role to correct the students by giving extra exercises or give further explanation about the task. Reflective practice provides a way to understand and make sense of the world (Brubacher, Case, Reagan, 1994, p. 36). By having reflective practice in the national school, it can increase the potential of school to achieve the success. By doing the reflection, the teachers and the students can share their opinion in certain topics that need critical thinking and new knowledge are created. The relationship between the classroom and the teachers become strong because they share same improvement to move forward in term of education. As conclusion, by having national school, all races in Malaysia can be united under one nation because education is only way to unity. However, it is not easy but we can overcome the problem by taking useful action to strengthen national school. At first we have relationship within the school and then provide more ways to toughen the national school such as classroom approaches, parents and community, teacher education and reflective practice. These are necessary things in improving the national school because for only the ways our national schools can performance better to attract all races to send their children only in national school. For unity to be achieved in the national school, all boundaries of race, religion and culture should be cut. We are together build one nation that everyone is related to one another. For learning in the national school, education is given equally to all the students without any bias. The teachers have to be dedicated and committed in teaching their students because they are useful for our country for the future. A strong belief that the national school is a place where it can produce a student who can adopt any culture in their daily life and a place where is able to play their role effectively by performance wholehearted in a one nation that is unity.

Bats :: essays research papers

INTRODUCTION There is an abundant amount of animal species in the world. They all have adapted and evolved to survive in their surroundings. Some have grown fins, others legs, and still others wings. One of the animals that has grown wings is the bat. The bat is a truly great creature. It has all the characteristics of mammals while also possessing the skill of a bird in flight. There are more than 800 species of bats in the world. They are of many different sizes, shapes, and lifestyles. They live all over the world and have drawn the curiosity of millions. Bats also have the unique feature of echolocation that it uses to catch insects. Though other mammals, like the flying squirrel seem to fly but actually glide, the bat is the only mammal that can truly fly (Lauber 1968). A Bat's Body Due to the great variety of species of bats some characteristics vary greatly, but the Little Brown Bat is a good example of a common bat. It has fur on the body, large naked ears, the rear legs have claws, a tail membrane, and it has the most distinguishing feature of a bat, wings (Lauber 1968). The upper arm of the bat is short while the forearm is very long (Fig. 1). The wrist is very small and from it comes the thumb and the four longer fingers. The thumb is short and used for climbing or walking. The fingers are long and thin. Interlocking the fingers is the wing. This arrangement of having the fingers in the wing gives the bat amazing flight maneuverability (Honders 1975). These bones look similar to a human hand. They are connected by rubbery skin to the bat's body enveloping all the fingers but the thumb (Anonymous 1990). Echolocation Bats have a "sixth sense" called echolocation. This was first proved by Donald Griffin. Bats produce ultrasonic sound waves and then use the echo of the returning sound to sense the world around them and in particularly to catch insects. These sounds are usually out of the humans range of hearing (Fellman 1993). This system is similar to that of dolphins. The sound is in the form of clicks that increase as the bat gets closer to the insect or whatever it is tracking (Anonymous 1990). Unlike humans, most insects can hear the bat's echolocation sounds. David D. Yager of the University of Maryland has found that the praying mantis has used this to its advantage.

Essay --

Aristotel considera cÄÆ' majoritatea oamenilor meritÄÆ' sÄÆ' fie sclavi datoritÄÆ' faptului cÄÆ' se complac à ®ntr-un stil de viaÈ›ÄÆ' asemenea animalelor. Oamenii concep binele ÅŸi fericirea à ®n funcÈ›ie de modul de viaÃ… £Ã„Æ' pe care à ®l au. Majoritatea à ®Ãˆâ„¢i gÄÆ'seÈ™te fericirea à ®n plÄÆ'cere, de aceea mulÈ›i au o viaÃ… £Ã„Æ' plinÄÆ' de desfÄÆ'tÄÆ'ri. Sclavul face parte din ultima treaptÄÆ' a societÄÆ'È›ii, fiind un termen de comparaÈ›ie sub care nu se poate cÄÆ'dea. El este o fiinÈ›ÄÆ' inferioarÄÆ' tuturor oamenilor. Sclavul este sluga stÄÆ'pà ¢nului, unealta prin care stÄÆ'pà ¢nul à ®Ãˆâ„¢i sporeÈ™te avuÈ›ia, cum ar fi un sclav care munceÈ™te à ®n plantaÈ›ia stÄÆ'pà ¢nului. Sclavul este un obiect de schimb, de và ¢nzare, de supunere. Cel care este sclav este umil, subapreciat È™i nu este lÄÆ'udat vreodatÄÆ' pentru munca sa. Sclavul à ®i aparÈ›ine cu totul stÄÆ'pà ¢nului. El nu se poate à ®nÄÆ'lÈ›a din statul social pe care à ®l are, astfel un sclav nu va deveni niciodatÄÆ' stÄÆ'pà ¢n. De asemenea, un sclav nu poate comanda stÄÆ'pà ¢nului aÈ™a cum un membru nu poate comanda creierului. StÄÆ'pà ¢nul este singurul care poate comanda sclavului cà ¢t È™i familiei. Spre sfà ¢rÈ™itul vieÈ›ii dupÄÆ' moartea lui Alexandru, trebuie sa se refugieze deoarece partidul patriotic nu-i putea ierta legÄÆ'tura cu familia domnitoare. La perÅŸi tatÄÆ'l era asemenea unui tiranei, cÄÆ'ci à ®Ã…Ÿi trata copiii asemenea unor sclavi. De asemenea, stÄÆ'pà ¢nul se comporta tiranic cu sclavii, deoarece el à ®Ãˆâ„¢i urmÄÆ'reÈ™te propriul scop. Sclavul trebuie sÄÆ' ducÄÆ' la à ®ndeplinire tot ceea ce à ®i cere stÄÆ'pà ¢nul, chiar È™i atunci cà ¢nd acesta este un om nedrept sau care doreÈ™te ca sclavul sÄÆ' comitÄÆ' o nedreptate, cum ar fi uciderea cuiva. Invidia nu este altceva decà ¢t un fel de à ®ntristare pentru fericirea ce ni se pare ca au egalii noÈ™tri posedà ¢nd sau capatand bunurile, despre care am vorbit, si aceasta nu a... ...poate fi fericit. Suprema fericire o au zeii. Ei au ajuns pe treapta cea mai à ®naltÄÆ' a fericirii. Omul tinde spre acest lucru, iar modul prin care o poate face este prin intermediul contemplaÈ›iei. Aceasta se realizeazÄÆ' doar de cei care sunt prosperi, sÄÆ'nÄÆ'toÈ™i, care au toate cele necesare trupului, fÄÆ'rÄÆ' de care nu s-ar putea trÄÆ'i. Cei care nu au bunuri exterioare, care nu sunt sÄÆ'nÄÆ'toÈ™i È™i nu au suficientÄÆ' hranÄÆ' necesarÄÆ' supravieÈ›uirii nu pot fi fericiÈ›i. O astfel de categorie este reprezentatÄÆ' de sclavi. Fericirea este o activitate, una demnÄÆ' de dorit à ®n sine. Fericirea se mai gÄÆ'seÈ™te È™i à ®n momentele de liniÈ™te, de rÄÆ'gaz, momente pe care le pregÄÆ'tim prin activitatea pe care alegem sÄÆ' o facem. Sclavul nu poate alege cà ¢nd sÄÆ' lucreze, cà ¢nd sÄÆ' se relaxeze, cà ¢nd sÄÆ' fie fericit. Pentru a te bucura de fericire trebuie sÄÆ' fii à ®n primul rà ¢nd om, apoi un om cu adevÄÆ'rat virtuos.

Managing Marketing Function

Managing the Marketing Function Project Management Course work MKT2280, 2011-2012 Lecturer: Masoumeh Mahdieh (m. [email  protected] ac. uk) Coursework description: Read the following questions and make sure you answer all parts listed for each question. You must email your coursework as one document in MS Word format to m. [email  protected] ac. uk by the deadline of 12 noon on Friday the 20 January 2012. You must also submit an identical hardcopy of your coursework to the Student Office at William building by the same deadline. Late submissions or submission through other methods will not be accepted. This coursework is worth 25% of your overall mark. Make sure that you clearly show your name and student number of all the group’s members and module code on the Cover sheet of your Report (use cover sheet template in appendix 3). Keep the submission receipt and a copy of your assignment in a safe place. Questions: 1. You are conducting a market research project for FUN Inc. Given the project information that follows, draw AON project network and complete the forward and backward pass. Compute ES, EF, LS, LF and slack time for each activity. Identify the project completion time and critical path. Also use the information to create a Gantt chart for the project. Be sure to show slack for noncritical activities. ID| Description| Duration | Predecessor | A| Contract signed| 3| None| B| Survey designed | 2| A| C| Target market identified | 4| B| D| Data collection| 7| B, C| E| Develop presentation| 3| B| F| Analyze result| 2| D| G| Demographics| 5| C| H| Presentation | 2| E, F, G| Note: To draw project network, Gantt chart and timing use the project templates from Appendix 1. 2. You are in charge of organizing a dinner-dance concert for a local charity. You have reserved a hall that will seat 30 couples and have hired a jazz combo. A. Develop a scope statement for this project that contains examples of all the elements. Assume that the event will occur in 4 weeks and provide your best guess estimate of the dates for milestones. B. What would the priorities likely be for this project? (Draw project priority matrix) Note: Use appendix 2 for project priority matrix and scope statement. 3. Nicolette Larson was loading the dishwasher with her husband, Kevin, and telling him about the first meeting of the Manchester United Tournament Organizing Committee. Nicolette, a self confessed â€Å"soccer mom,† had been elected tournament director and was responsible for organizing the clubs first summer tournament. Manchester United Soccer Club (MUSC) located in Manchester, New Hampshire was formed in 1992 as a way of bringing recreational players to a higher level of competition and preparing them for the State Olympic Development Program and/or high school teams. The club currently has 24 boys and aids (ranging in age from under 9 to 16) on teams affiliated with the Hampshire Soccer Association and the Granite State Girls Soccer League. The club’s board of directors decided in the fall to sponsor a summer invitational soccer tournament to generate revenue. Given the boom in youth soccer, hosting summer tournaments has become a popular method for raising funds. MUSC teams regularly compete in three to four tournaments each summer at different locales in New England. These tournaments have been reported to generate between $50,000 and S70,000 for the host club. MUSC needs additional revenue to refurbish and expand the number of soccer fields at the Rock Rimmon soccer complex. Funds would also be used to augment the club's scholarship program, which provides financial aid to players who cannot afford the $450 annual club dues. Nicolette gave her husband a blow-by-blow account of what transpired during the first tournament committee meeting that night. She started the meeting by having everyone introduce themselves and by proclaiming how excited she was that the club was going to sponsor its own tournament. She then suggested that the committee brainstorm what needed to be done to pull off the event; she would record their ideas on a flipchart. What emerged was a free-for-all of ideas and suggestions. One member immediately stressed the importance of having qualified referees and spent several minutes describing in detail how his son's team was robbed in a poorly officiated championship game. This was followed by other stories of injustice on the soccer field. Another member suggested that they needed to quickly contact the local colleges to see if they could use their Fields. The committee spent more than 30 minutes talking about how they should screen teams and how much they should charge as an entry fee. An argument broke out over whether they should reward the winning teams in each age bracket with medals or trophies. Many members felt that medals were too cheap, while others thought the trophies would be too expensive. Someone suggested that they seek local corporate sponsors to help fund the tournament. The proposed sale or tournament T-shirts and sweatshirts was followed by a general critique of the different shirts parents had acquired at different tournaments. One member advocated that they recruit an artist he knew to develop a unique silk-screen design for the tournament. The meeting adjourned 30 minutes late with only half of the members remaining until the end. Nicolette drove home with seven sheets of ideas and a headache. As Kevin poured a glass of water for the two aspirin Nicolette was about to take, he tried to comfort her by saying that organizing this tournament would be a big project not unlike the projects he works on at his engineering and design firm. He offered to sit down with her the next night and help her plan the project. He suggested that the first thing they needed to do was to develop a WBS for the project. A. Make a list of the major deliverables for the project and use them to develop a draft of the work breakdown structure for the tournament that contains at least three levels of detail. What are the major deliverables associated with hosting an event such as a soccer tournament? B. How would developing a WBS alleviate some of the problems that occurred during the first meeting and help Nicolette organize and plan the project? C. Where can Nicolette find additional information to help her develop a WBS for the tournament? Appendix 1: Project network template: ES LS LF EF A 3 Project Gantt chart: A| | | | | | | | | | | | | | | | | | | | | | | B| | | | | | | | | | | | | | | | | | | | | | | C| | | | | | | | | | | | | | | | | | | | | | | D| | | | | | | | | | | | | | | | | | | | | | | E| | | | | | | | | | | | | | | | | | | | | | | F| | | | | | | | | | | | | | | | | | | | | | | G| | | | | | | | | | | | | | | | | | | | | | | H| | | | | | | | | | | | | | | | | | | | | | | time| 1| 2| 3| 4| 5| 6| 7| 8| 9| 10| 11| 12| 13| 14| 15| 16| 17| 18| 19| 20| 21| 22| Project timing: Activity ID| Earliest start| Earliest finish| Latest start| Latest finish| Slack time| A| 0| 3| | | | B| | | | | | C| | | | | | D| | | | | | E| | | | | | F| | | | | | G| | | | | | H| | | | | | Appendix 2: Priority matrix: To fill the table, type X or shade the appropriate box with any colour | Time | Performance | Cost | Constrain| | | | Enhance | | | | Accept| | | | Scope statement: Project Objective: | Deliverables:| Milestones:| Technical requirement:| Limits and Exclusions:| Customer review:| Appendix 3: Cover sheet template Managing the Marketing Function Project Management Course work MKT2280, 2011-2012 Lecturer: Masoumeh Mahdieh (m. [email  protected] ac. uk) Date: Group’s details: Name| Student number| Signature | | | | | | | | | | | | | | | | | | |